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Monthly Archives: December 2022
Film Marketing How Independent Film Makers Can Promote a Film Costing $15,000 or less!
Online Film Marketing – and insiders guide!
First of all there are 2 main elements to the marketing of your movie:
1. Offline – major premieres, a film festival, electronic press kits, any real world publicity
2. Online – viral marketing via: email/social networking sites/PR newswires/newsletters/social bookmarking – anything that is an -internet’ based opportunity. Let’s examine how we can use social bookmarking and web2.0 to maximise these opportunities.
Introduction
It goes without saying that different films, types and genres require a different level of approach, however there are some general rules that you can follow to generate high traffic levels on the internet.
Where’s the best place to drive all this traffic? I would suggest perhaps your own movie website is the best place to start, but equally it could be a blog (especially during the early stages of your production and you don’t yet have any imagery) or a Facebook Page, or another website which I’ll talk about later.
Your Movie Website
A domain can be purchased relatively cheaply and it is worth building a site that fits the style of the movie – a horror – clearly must have a different style to a romantic comedy. When building your site you must optimize for search engines and there are some basic rules to remember – and your site must be optimized for what are known as -On-page factors’:
1. Put some written content on the page – Google and other search engines focus heavily on text based content so on your opening page make sure that this is there and available for google to see – it should not be image based, and if you do use images make sure you place your keywords in them! i.e. instead of 1234.jpg call it HorrorMovie.jpg. In this way it is visible to search engines.
2. Keywords – keywords drive traffic to your site and therefore your main keywords should be included in your: title, H1, H2, tags, meta description, (and if you can URL) – use different keywords for each page of your site. Use the keywords early in the description.
3. Do your keyword research – it is no use entering keywords that have a massive amount of competition since it is unlikely that unless you have a huge PR budget and lots of high quality sites linking to you that you will ever really be competitive for these keywords. It is best to use what are known as -long-tail keywords’. Typically this means instead of -Romatic Comedy’ as your keyword, you might choose -Action Flick for Girls’.Targeted and more likely to peak an interest.
4. The order of your keywords matters, make sure you are consistent.
Now these on-page elements, which you are able to control, account for a probably 1/3 of the traffic that will be driven to your site. The rest comes from ‘Off-Page’ elements and these are absolutely crucial to how to drive traffic to your website.
What are off-page factors? Off-page factors are things that are effectively beyond your control. Backlinks – i.e. links from other websites and pages which link directly to your website. Certain websites will have more -authority’ than others and therefore command greater respect from Google and backlinks from these sites will push you up the rankings. However there are ways of doing this yourself and having -influence’ over the search engines.
Here’s what I am going to suggest you do. It will be a pain, and take some time but believe me the benefits are really worth it. We should create accounts on the following websites and then aim to link through to your blog or website:
1. Digg
2. Propeller.com
3. Del.icio.us
4. Mister-wong.com
5. Hubpages – write articles about your film, what is involved in the making of the movie etc.
6. Squidoo – create a -lens’ to talk about your project
7. You Tube – use video to promote your film and drive traffic to your site
8. StumbleUpon
9. Mixx.com
There are of course, some sites which have been left off the list, quite deliberately, and these sites should be used to provide a major source of traffic and promotion to your production:
1. Facebook – the obvious choice since it is easy to invite your friends and get them onboard to follow you, as well as keep them updated with the latest developments on your movie project.
2. Twitter – an awesome way to generate interest in your film to thousands!
(For both of the above see the brilliant Mashable.com for great ways to effectively build a fan base on this platform and it would be impossible for me to add to it – its that good!)
3. One Fat Cigar – a new website for professional and up-and-coming film makers specifically to help them market and promote their productions. It’s good because as soon as you have the idea/script for your project you are able to really promote it from day one, and begin the marketing there and then so that by the time you are finished the production you already have a following. There’s a great networking tool too and it is also possible to cast and crew your project through the site.
So what can you do to build more followers and fans?
1. Content is king – without having a significant amount of high quality content no one will become a fan, and once you have people as fans, they need to be continually updated with new, and more importantly interesting content to keep them engaged.
2. What types of content work?-
a) You’re a film maker – use film content!!! Film the ‘makings of’ as it happens, conduct video blogs of your crew, interview the cast and crew (p.s. release forms!), where are you filming? why? what’s difficult about the next stunt you’re going to pull?
b) Stills photographs – very important! imagery and styling always help promote the movie and give the audience an insight into the production
3. Frequency – Updates 2 or 3 times a week are perfect, it could just be a piece to camera discussing where you are with the production and status updates can be done whenever there is something interesting to say, perhaps 2/3 times per day.
4. Interact – why not get involved with your fan base? ask them questions, talk to them and let them feel like they have direct access to you, the film maker. In this way the tie is an emotional one.
5. Share – recommend other high quality film projects you have been following – your fans will thank you for bringing another exciting production to their attention, which present you as a -cool’ authority and generates trust with your fan base.
6. Be Interesting – do things that are fun, and show the more interesting side of film making – the characters, the challenges, the difficulties in achieving certain shots.
Once you have a fan base you can then drive the fans to do what you want them to – buy your DVD, watch your film in the cinema, check it out at a festival, or even petition a distributor!
(In terms of One Fat Cigar, fans can sign up for free to the site, but you’ll need premium membership to be able to create projects but the membership charge isn’t significant and there are discount opportunities for launch to fans of their Facebook page and 500 free 1 year premium membership available. We think it will certainly be worth a punt!)
What to do once you have set-up your One Fat Cigar Project/Facebook Page/Website
While it is likely that you’re going to pick up a fair few fans by simply having your project up on the site, it is also important to promote your project to the search engines.
1. Use a number of the high authority sites (Digg.com/StumbleUpon etc.) listed above to link to your project on One Fat Cigar, Facebook and Website
2. Use Ping-o-matic.com to ping the address for your particular project
3. Link to your project through Twitter/Facebook and then do status updates every time you post something new on the One Fat Cigar site
4. Use anchor text which focuses on your keywords to link through to your page – i.e. if your keyword is -Psychological Thriller’ use this text to link through to your project page on the One Fat Cigar site, and not the name of your film or the One Fat Cigar site. This makes it easier for your keywords to appear in the search engine listings.
5.Put your One Fat Cigar link, links to your Facebook/Twitter and website out on any press releases you may have – that way the press have access to your material online for viewing.
6. Keep adding content – and don’t forget that your fans will immediately have the opportunity transfer over to your next project and so you’ll begin promotion of your second movie from a running start!
Conclusion
So hopefully that provides a solid basic introduction to film marketing and promoting your film online and will begin to generate interest about your project.So hopefully that provides a solid basic introduction to film marketing and promoting your film online and will begin to generate interest about your project.
Don’t forget you won’t get high in the Google rankings overnight, and you will need to track your progress. You’re not looking for the name of your movie, but you are looking for your competitive keywords. There are various rank tracking tools available to do this.
To search for the best keywords Google provides its own tool to help get you started:
https://www.google.com/sktool/#
Susie Tulllett (former head of DDA’s PR unit in Cannes for over 10 years) guide to Film PR can be found on the One Fat Cigar blog.
Ross Grayle Jones is co-founder of One Fat Cigar.com a movie website for people who love film.
How to apply Marketing items to market
The survival of a sector in this tough economy depends on a variety of factors. One thing that can have a major impact on a corporation is the use of promotional merchandise to market their products. We’ll cover some important reasons for utilizing promo tools to market.
Benefits of Promotional
Items Using promotional devices to promote one’s venture has many advantages. A enterprise will reach a much larger audience if they make good use of advertising objects. Every single member of this audience is a potential customer. Marketing objects can be given out at small business functions, to existing customers, at trade shows, and much more. This gets the word about the business to a variety of people in different areas, resulting in a growing customer base for the firm.
Brand Exposure
Competing for a customer’s small business in a suffering economy is no easy task. A enterprise must make use of every means available to make its name stand out above those of competing companies. Promotional tools are an excellent way to accomplish this goal.
Unlike expensive forms of advertising, such as television commercials, marketing tools such as pens, key chains, and mugs hang around longer and reach more people. While television ads last only as long as businesses and organizations can afford pricey campaigns, key chains and mugs last for years and are seen by hundreds of people repeatedly, making them a very cost effective advertising choice. Each time the name of a enterprise is seen on advertising products, it helps etch it in the minds of potential customers. This causes them to be more likely to think of that corporate the next time they experience a need for a particular type of service.
Functional & Free
Another added benefit to advertising gadgets is their functionality. Commonly applied promo tools include pens, pencils, mugs, calendars, and key chains. These are all devices that people make use of every day. Potential potential buyers appreciate being given advertising solutions that they have a genuine need for.
The word “free” is probably one of the most attention grabbing words that a organization can make use of to attract customers. People of all ages love receiving free products and are happy to accept such gifts. Giving free products to both existing and potential potential customers has been shown to encourage brand loyalty, keeping customers coming back year after year.
Utilizing promotional gadgets is a vital part of sector marketing plans. If agencies choose objects that are functional, fun, and attractive, they are sure to gain the loyalty of existing customers, grow their customer base, and flourish in this tough economy.
For the best choice and cost on your Corporate gifts click on gopromotional.com. If you have an upcoming conference the representatives can help you with an item such as customized printed clothing. View us today and let them provide all your marketing items.
Business Administration – Marketing At Centennial College Includes Courses That Are Vital to Career
At Centennial College, students can complete business marketing training that gives them an opportunity to learn theory and also to apply that theory in a number of ways. This is beneficial as today’s employers hire employees who are as comfortable with marketing concepts such as analyzing consumer needs and developing products and services to meet those needs; anticipating competitors’ actions and reacting swiftly to shifts in the environment; developing pricing and communications strategies; as well as interacting with suppliers, customers and the public; as they are with applying them to real world situations. Positions for those who have completed the Business Administration – Marketing program include: sales representatives, direct marketing coordinators, sales and promotion coordinators, assistant product managers, marketing research analysts and customer relationship managers.
Three years in length, the program’s application process requires students to have completed an Ontario Secondary School Diploma (OSSD) or equivalent, or have mature student status (19 years or older); English Grade 12 C or U or equivalent, or skills assessment and Math Grade 11 C, M or U, or Grade 12 C or U or equivalent or skills assessment.
The offering first allows students to obtain a general overview of business and marketing by having them attend courses that are common among most Centennial Business Marketing programs. They then advance to Business Marketing-specific topics. Regardless of the topic, students benefit from the expertise of experienced faculty members in an interactive environment that sees them grasp concepts through case studies, guest lectures, presentations, projects, and computer simulations and technologies.
These are some of this program’s most beneficial courses:
Marketing Communications: This course differentiates between the agency and client sides of advertising. Students focus on the application of media reports and marketing research information to the development of objectives and strategies for marketing management, advertising, sales promotions, publicity, media and creative execution.
Marketing Research: Examined in this course is the criteria used in the decision to conduct marketing research and in the choice of marketing research options. The offering also looks at the relationship between marketing and marketing strategy.
Strategic Marketing Planning: Students of this course learn to assess customer value and loyalty, marketing performance and how the different marketing strategies contribute to the profitability and growth of organizations. In addition to blending theoretical and practical applications, students are also taught modern marketing and analytical models.
Professional Selling: To get students to develop successful sales presentation skills, emphasis in this course is on pre-selling activities, techniques and procedures to use during the sales interaction and post sales activity. Training in Professional Selling includes role-playing sales situations, readings and groups discussions.
Interactive Marketing: There are a few aspects to this course. Firstly, students learn the importance of creating a customer-centric approach to the marketplace, along with specific strategies for building long-term customer relationships. They then learn about direct marketing, which focuses on campaign management strategies – especially the effective use of databases to find customers and directly market to them. Finally, in learning opportunities for digital marketing, students develop skills in the selection and implementation of strategies that exploit the potential of websites and mobile devices for engaging today’s consumers.
To graduate from Centennial College’s Business Marketing program, students must maintain a C grade average and an overall GPA of 2.0.
Pieces Of Marketing Materials To Look For In An Affiliate Product
Promoting affiliate products is not without its hassles, but if youre dedicated and have a strong plan you can make money month in and month out.
Selecting the right affiliate products is key in getting results from affiliate marketing. With the wrong product, you wont be able to make money no matter how much traffic you send through your affiliate link.
One of the hallmarks of a good affiliate program is the marketing materials that the publisher includes with their promotion package. If youre searching for an affiliate product to promote, look for the following marketing materials on their affiliates page. The more they offer, the better.
1.Product graphics
One of the best ways to show your market what youre promoting is to include a picture of the product on your website or on a pre-selling landing page. Product graphics help increase the perceived value of the affiliate product and will increase your conversion rates.
Look for an affiliate product that offers several different sizes of product graphics.
2.Banner ads
Although banner ads are less effective than they used to be in the first days of online marketing, they can still be an effective promotional tool.
Why create your own banners when you can use premade ones provided by the product creator? Banner ads from product creators are generally professional produced and are of high quality.
3.Block ads
Just like banner ads, block ads can be very helpful in your promotional efforts. This size is useful to display in the sidebars of your blog and in areas where you need a smaller size of ad than a banner ad.
4.Articles
Pre-written articles can be hit or miss. Make sure you read through the articles completely before using them. Give preference to products that offer articles that you can adjust to suit your needs.
This way you can get a base version of the article and make it unique so you can submit it to directories for backlinks. Even better are affiliate marketing programs that give you monthly articles that you can use in your promotions.
5.Email marketing messages
Although youll generally want to edit your email marketing messages so that they are unique and fit your style/voice, having a base email marketing message can help you save time and get a quality message out to your list in a shorter period of time.
6.Twitter messages
Twitter messages can help you save time and figure out exactly what to Tweet about when you are promoting the affiliate product. Its not a necessity, but this can be an affiliate program perk.
7.Rebrandable reports
This is one of the most helpful pieces of affiliate marketing materials available.
If an affiliate program has a high quality promotional report that you can rebrand with your own affiliate link, you can get on the track to making affiliate income really quickly.
Rebrandable report should be helpful and interesting. If they meet this criteria, then put it to use right away.