Monthly Archives: February 2024

Network Marketing Prospecting….do You Do Any Of These Embarrassing Things

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Frustrated with the network marketing prospecting mania?
Regardless to past performance whether you recruited last month, last year, or 3 years ago. You can push those stats aside and start today to learn the dos and don’t s of Network Marketing prospecting

Why is it that some network marketers can look at a prospect and the prospect sign-up without blinking an eye? Other network marketing reps can talk with hundreds at a time only to find prospects too busy or couldnt use or need any extra money? Their bank account needle is on FULL

Can you imagine learning the skills of a great network marketer where as you can effortlessly prospect? No more hyperventilating when you see prospects you want or should talk to.

How many times has this happen, youre in the store making a purchase you see a sharp looking executive. In your heart of hearts you know they could make a great network marketing rep (you think).

For some reason your heart is pumping faster then usual. You thought about speaking but you can almost see that cheap look feel appear on your face so you dont try. The truth is network marketing prospecting is a skill just like learning to walk or talk. So get excited because if you learned to walk and talk you can learn prospecting.

What if the first time you tried to walk you fell and your parents said, thats o.k. baby, dont try anymore you may hurt yourself stay down well carry you forever? Not Even!

Network marketing prospecting is a process, whether youre cold calling, warm calling, or talking to friends and family, the process is the same.

Here are a few network marketing tips to get you started on the good foot:

When prospecting, dont forget, all of the stuff that excites you probably wont excite your potential prospect.

Learn to ask questions to find out your prospects hot-buttons and only talk about what excites them. (Its hard..practice everyday…you will get better)

When approaching prospects be enthusiastic… but dont foam at the mouth.

To a prospect thats a sign of desperation ….when people feel as if you need them they run

Take notice are your prospects backing up or moving forward.

If backing up they are only waiting for you to take a breather… take one breath and theyre gone with the wind

If you find yourself doing a horse and pony show STOP… the prospect arent interested

Network marketing is a business just like any other business and the same rules apply. Prospects are strange, customers want to buy but we dont want to be sold to. When we chase prospects they run as fast as Roger Banister, stop chasing your network marketing prospects, and watch what happens.

Watch from our website a short clip that gives prospecting more clarity. Tim is an expert in the Network Marketing industry. Tim use to work with one of the only professors I know that taught a college certified course in network marketing (mlm).

That professor is no other than Dr. Charles King, Professor of Marketing at the University of Illinois in Chicago. Remember to always be on offense, you can only score with your prospect with you playing offense. So if you find yourself on defense, switch plays.

We will unveil network marketing prospecting myths which will allow you to grow your business like you never thought possible.

Remember : Whether you think you can or you think you cant you are RIGHT

Henry Ford

Marketing Management Process

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Marketing Management is a business discipline which is focused on the practical application of marketing techniques and the management of a firms marketing resources and activities.

Marketing trend is the most of the business units make the production in the anticipation of demand. In these circumstances, if the insist dose not takes place according to the expectations in the fixed period, and then individual efforts are to be made for this. It is clear that the extent to which the sale is more to that extent the working capital cycle will also be speedy and the profitability of the unit also increases. In short, the power of the business unit and long life depend on the sales. In the same way the employment opportunity arises due to growth of the business.

The activity of entire useful services necessary for the business activities increases and as a result the economic development of the country also becomes possible. Thus, the sales activity has a special importance. In the developed countries about 50% and in developing countries about 20 to 40% of employed personals are engaged in marketing activity. So, it is necessary to put special weight age on the marketing management process.

2. Meaning of Marketing Management process: Marketing is not just an advertisement or a process of sales or distribution. Actually, the analysis of market opportunities and formation of marketing strategy are also included in marketing management process.

In a simple definition The process related with the formation of marketing strategy and implementation means marketing management process.

As said by Philip kilter, the marketing process consists of marketing opportunities, researching and selecting target markets designing marketing strategies, planning marketing programmes and organizing, implementing and controlling the market efforts.

Marketing Management process is a part of business activity related to the sale of profitable products in the targeted market. It includes the analysis of business opportunities, selection of targeted market, formation and effective implementation of the marketing strategy.

3 Stages of marketing management process:

Following stages are included in the marketing management process:

[1] Examine marketing opportunities.
[2] Searching and selecting target markets and audience.
[3] Formation of marketing strategy.
[4] Preparation of marketing programme
[5] Implementing and controlling the marketing efforts

Learning From Rolex’s Example How To Market Luxury Goods

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Authenticity and Essentialism are Innate Desires
The world is filled with duplicity. Knock-off has become a term that means the same, but different in terms of quality and price. By nature humans want to be original since every human is an original creation that can not be duplicated in terms of thoughts, beliefs, and energy.

Consumers want to buy original products that present an image of uniqueness as well as quality and value and theres no better example than Rolex watches when it comes to proving that humans innately want to express their own quality, value, and uniqueness through the goods and services they purchase.

Rolex Watches entered the world of Horology in 1905 when Alfred James Davis and Hans Wilhelm Wilsdorf founded Wilsdorf and Davis Ltd. Wilsdorf created three watches that passed rigorous accuracy tests before the company was formed so it was a natural step to start a watch company with his English partner Davis who was his brother-in-law. The company became a family affair and they registered the name Rolex in Switzerland in 1908 even though that name had no real meaning other than it was easy to spell, easy to say in various languages, and easy to remember in all of them.

In 1915 the company was officially renamed the Rolex Watch Company and it finally became Rolex SA which is the driving force behind today’s successful marketing program.

By 1945 Rolex Had Established Its Manufacturing Prowess
During the 1920s and 1930s Rolex carved a luxury name for itself by receiving several awards for precision and quality from four renowned observatories: Geneva, Kew, Besancon and Neuchatel. A chain of internal events took place before the Second World War and they also had a significant impact on the evolution of luxury Rolex Watches.

The famous Crown or Coronet logo was trademarked in 1925 and the name Rolex began to appear on the dial in 1926. The company also changed the design of its case and began using hermetically sealed cases designed by the Swiss craftsman Francis Baumgartner. These new cases made Rolex Watches almost waterproof.

Wilsdorf also bought the patent for a new moisture-proof winding system in 1926, and that addition produced the Oyster, which was the first watch with a waterproof case. The oyster was worn by an English swimmer who swam the English Channel in 1927, and the impetus from that marketing campaign set the stage for future luxury marketing tactics.

Rolex watches were marketed and advertised as wonder watches. The company made improvements in the Oyster which increased its status. It was the first watch to be called waterproof at 100 feet under water. That feat made it a watch rock star almost overnight.

The pricey Prince was introduced in 1928 and it is still a popular style today for men who want to express their innate uniqueness and material success. New adjustable six position balances were also introduced in 1928 and in 1932 the company introduced the self-winding feature. In 1935 the Super Balance was introduced to improve the design of its Auto Rotor.

In 1935 Rolex acquired the exclusive rights to Aeglers movements and that was a strategic move that allowed the company to focus on the US market. In 1937 Rolex introduced the first chronograph wristwatch. British pilots wore the Rolex Oyster during the war to signify their excellence and success. After the war the company gave every British prisoner of war a new Rolex since they lost their originals to their captors. Those replacement watches didnt have to be paid for until after the war and that move turned out to be an incredible marketing tool.

Rolex Still Sets a High Marketing Bar
Rolex is still launching new watches and unique marketing campaigns that emphasize quality, prestige, and individuality. The company produces over 2,000 watches a day and is ranked in the top 100 global companies by Business Week Magazine. It holds the top spot for among all watch makers in terms of product recognition, perceived quality, and creative design features and functions.

Tradition meets innovation and Rolex uses that philosophy to create a luxury watch marketing campaign that continues to break price barriers. Their marketing campaign is rooted in authenticity and essentialism as well as the rich heritage of quality timepiece manufacturing.

Digital Marketing Strategies That Can Grow Your Business

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Taking your business digital is the need of the hour today and developing a digital marketing strategy is even more essential. Digital marketing seems like the best way to stay ahead in the race, especially because your potential customers and your competition is already online. Here are some basic digital marketing strategies to follow which will be instrumental in helping your business to grow.
Set a Goal
Whether you are looking to acquire more customers, to increase your visibility online or to stay ahead of your competition, either way, it helps to define your goals. Having a preset goal in your mind increases your chances of success and chalks out a path for you to follow. If you jump onto the digital marketing blindly, without setting goals for your business to achieve, you will be left confused. Having a goal gives you something to focus on.
Create a Marketing Funnel
A marketing funnel refers to the process of mapping out the journey of a customer from when they start off as a complete stranger to when they convert to a lead, and then assign strategies into place that will lead them effectively through this funnel of conversion. Some of the most successful businesses have marketing funnels in place to boost their digital marketing efforts. The different components of a marketing funnel are calls to action, lead magnets, offers and opt-ins.
Create an Effective Call-To-Action
A call-to-action is a an text or an image that encourages a user to perform a particle action, like view a webinar, subscribe to a newsletter, sign up to receive a product demo etc. effective CTAs lead users to landing pages where they can feed in their contact information in exchange for a marketing offer that they find valuable. When a CTA is effective, it will result in more conversions and leads for your website. The process of lead generation is illustrated to this journey from the click of a CTA to a landing page. Your digital marketing strategy and digital properties should be rife with appropriate and effective CTAs in order to increase visitor-to-lead conversion opportunities. These CTAs need to be evenly distributed and optimized. They should grab a users attention and lead them into your marketing funnel.
Create an Effective Lead Magnet
Your lead magnet can be used in tandem with your CTA or as a stand-alone product. It could be used within your marketing funnel or as a way to drive customers into your marketing funnel. While driving your potential customer into your marketing funnel, you can use your offers as a means of gathering more information about them. When you supply your potential customer with something of value, it makes them more likely to convert into a lead who will spend time and money interacting with your business. The main aim of a lead magnet is the trade of information. It could be in the form of a free download or a discount on a product in exchange for information about them.